OUR STORY

WHAT WE STAND FOR?:EK VIRSA represents unity, strength, truth, love, culture and the peaceful beliefs that the Panjabi community is built on. We are on a mission to keep the Panjabi culture alive and thriving. We relive the great history of Panjab through our designs and highlight the history making moments Panjabis are making in the present. 

VISION: We are built on the core beliefs that in unity there is strength. "At EK VIRSA, we envision a future where Panjabi apparel serves as a powerful symbol of unity, weaving together the rich tapestry of Panjabi culture with threads of inclusivity and diversity. Our brand is committed to celebrating the vibrant heritage of Punjab by crafting exquisite, contemporary apparel that transcends boundaries and unites people from all walks of life. We aspire to be more than just a fashion label; we aim to be a catalyst for connection, fostering a global community that appreciates and embraces the beauty of Panjabi traditions. Through our designs, we seek to break down barriers, promoting a sense of togetherness that goes beyond borders, languages, and differences. EK VIRSA is more than just a fashion statement; it's a movement towards a world where diversity is celebrated, and Panjabi apparel becomes a unifying force that binds us all together."